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You’ve probably heard hundreds of times that search engine optimization (SEO) is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may not yet have a solid understanding of this complex and multifaceted process. creature.
SEO is made up of many different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
Beyond that, it’s also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trusted expert in your field. Without further ado, here’s everything you need to know about SEO and why it’s vital in today’s digital world.

SEO for companies



By being in the first positions in search results, more people will know about your company, which translates into new sales.


You pay only once and for this reason it is much cheaper than paying for expensive campaigns on Google and social networks.


The results are maintained over time and it is not necessary to do all the work again when you want to change websites.

How to get organic ranking


The most important characteristic of SEO-ready content is quality. 

Don’t listen to anyone who tells you that keyword density or anything else is the most important thing.


Readability refers to how easy your content is to read based on your writing style (not font size or misspellings, for example, though these are also important).

Densidad de palabras clave

While keyword density isn’t the most important thing, it is something to consider.

First of all, don’t write your content with high keyword density in mind, or it will look unnatural.


If your content is not original, all your SEO efforts are in vain.

If you reuse content over and over again on your website, or if you “borrow” someone else’s content, your website can be penalized.

Good grammar

If you haven’t carefully edited your content for spelling and grammatical errors, you’re not ready for SEO.

Google will detect spelling and grammatical errors.

Check 2 times

Before posting content to your blog or updating your website, you need to make sure it’s SEO ready. SEO-ready content will help, not hurt, your PageRank. So before you call it a day, go back and refine your SEO.

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