You’ve probably heard hundreds of times that search engine optimization (SEO) is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may not yet have a solid understanding of this complex and multifaceted process. creature.
SEO is made up of many different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
Beyond that, it’s also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trusted expert in your field. Without further ado, here’s everything you need to know about SEO and why it’s vital in today’s digital world.
SEO for companies
By being in the first positions in search results, more people will know about your company, which translates into new sales.
You pay only once and for this reason it is much cheaper than paying for expensive campaigns on Google and social networks.
The results are maintained over time and it is not necessary to do all the work again when you want to change websites.